The Finnish Travel Gala is an annual event organized by service company Smalser of the Association of Finnish Travel Agents (AFTA) . The Gala gathers together travel industry professionals and their guests to celebrate the most valuable industry wins and winners of the year.

Gala guests will enjoy live music and other entertainment, not forgetting the fine cuisine. The night will culminate in the award ceremony, which will recognize travel industry greats in a variety of categories.

Production for the Gala is organised by an agency to be determined by competitive bidding.

Gala organizer

The Association of Finnish Travel Agents (SMAL / AFTA) is a consortium of 180 travel agencies, tour operators and incoming agencies that drives its members’ interests in relations with public authorities, legislators as well as in the field of domestic and international organizations. Total sales of SMAL / AFTA member companies in 2017 was amounted to nearly 2.0 billion EUR, which is about 95 % of the sector’s total sales in Finland. SMAL / AFTA members employ at home and abroad a total of about 2500 people.

Founded in 1940, the trade association’s international member network now includes 110 other travel and tourism companies and entities such as transport companies, accommodation providers, domestic and foreign tourism offices, travel and tourism industry educational institutes, travel consultants, travel media and technology companies.

Smalser Oy is is a service company for AFTA that coordinates industry-related events, seminars, and publications.